Bramble Hill Farm was preparing to launch a new product line, Sprout Garden, designed to build on the success of their original Micro Garden kits. With expansion into new markets and export channels on the horizon, they needed updated packaging that would stay true to the original brand while signalling innovation and growth. This packaging project was completed in collaboration with New Brooklyn Media.
A cool product, a cool challenge.
We worked closely with the Bramble Hill team to revise the Micro Garden package with consumer clarity, product value and line expansion in mind. The revisions included product imagery for the front panel, a new text block to better explain the product, and a reorganization of elements.
This approach simplified the expansion packaging for three new SKUs under the Sprout Garden line. Our goal was to create something that felt cohesive with the existing Micro Garden aesthetic while giving each new product its own distinct visual identity. That meant designing custom patterns for each kit and creating a custom product title treatment to mesh well.
Bramble Hill Farm believes that empowering yourself starts with choosing nutrient-dense, local food. To help make that choice easier and more accessible, they’ve created two beautifully designed product lines: Micro Garden and Sprout Garden. These all-in-one kits make it simple to grow your own microgreens at home, right on a windowsill or tabletop. Each kit includes everything you need, with functional, sustainable packaging that reduces the need for single-use plastics. Just add water.
