Expanding brand identity:
Creating a more immersive experience for Taba-licious, ORB Toys’ new line of squishys, with playful promotional photography and animated socials.
Working with ORB Toys’ sparkly Taba-licious line was such a fun challenge. These squishys have a really unique texture and I was determined for that to translate. I wanted to capture the subtle glow and stickiness of their jelly texture along with the playfulness of their design, while also lighting up any accent glitter.
Check out a selection of promotional images below or click through ORB’s tiktok to find some of my animations.
