Rebranding as storytelling

After outgrowing their existing branding, the West Side Community Centre reached out to create a new logo that would feel more intentional and better represent their purpose: encouraging active, social, and healthy lifestyles within their community.

Working with New Brooklyn Media, we created a new logo that is unique and recognizable, featuring the same front facade shape as the community centre. All shapes and lines were kept clean and simple to allow for open-ended application and use.

The new branding feels as warm, dynamic, and inviting as the ethos of WSCC.